The Situation
Cadillac approached FleishmanHillard for a campaign, and media plan proposal for the new XT6 global product launch.
The Challenge
Redefine what American luxury is through a 360 degree campaign, and a communication plan to create buzz, and gain media attention.
The Response
A product-specific activation aimed to spark a larger conversation around what true luxury is, and connect this experience to the Cadillac brand in a relevant way.
The Result
Cadillac X Mindfulness — An intimate experience that allows users to close the door on the hustle and bustle of life, and gain a deeper understanding of what true luxury is.
