The Situation
Google approached the School of Visual Arts Branding department for recommendations on how to bridge the gap between technology and humanity. Positioning, and brand strategy were presented at Interbrand NY’s office.
The Challenge
Our research revealed increasing stress, and fatigue related to constant connection, and information overload. Combined with the increasing distrust, and suspicion towards big tech, our team sought to find a product specific route that was actionable, scalable, and would bolster Google’s image.
The Response
Our recommendations focused on the Google Pexel, which would allow Google to control and target change, first from a product standpoint, then organically grow the brand through to experiential marketing.
The Result
This is our team presentation at Interbrand NY’s headquarters.
